Jamie Duberly

559 Hours

Bachelor of Design Experience Design Film
Jamie Duberly (2021) Entrance Digital Render
AD21 Award
Adobe Creative Award
For Creative use of Software

Showcase a collection of New Zealand films screened over 559 hours

Our brief positioned urban space through a cinematic lens as both an intimate & exteriorised space. Through careful and imaginative exploration, I proposed a design intervention which further develops Fort Lane precinct as a public place. Commencing with Rodger Donaldson’s Sleeping Dogs (1977) through to the yet to be released Whina (2022), I designed 559 Hours to chronicle the rich history of New Zealand film, a cinematic event that encourages people to nurture their interest in local filmmakers, writers, and performers, hosted in Imperial Lane, open to anybody and everybody free of charge.

Honouring the history of Imperial Lane as a picture theatre, I wanted this project to showcase a collection of New Zealand films screened over 559 hours, the length of all available NZ Films.

Viewers walk around a wall of cascading water, placed in front of a lit up 559 Hours wall sized feature, before reaching a long dimly lit hallway imitating the directional pathway found within a cinema. Then, strategically placed and shaped lighting leads people through the long void-like hallway to the entrance of the screening area, and the heart of the cinematic event space is filled with family size beanbags.

Our brief positioned urban space through a cinematic lens as both an intimate & exteriorised space. Through careful and imaginative exploration, I proposed a design intervention which further develops Fort Lane precinct as a public place. Commencing with Rodger Donaldson’s Sleeping Dogs (1977) through to the yet to be released Whina (2022), I designed 559 Hours to chronicle the rich history of New Zealand film, a cinematic event that encourages people to nurture their interest in local filmmakers, writers, and performers, hosted in Imperial Lane, open to anybody and everybody free of charge.

Honouring the history of Imperial Lane as a picture theatre, I wanted this project to showcase a collection of New Zealand films screened over 559 hours, the length of all available NZ Films.

Viewers walk around a wall of cascading water, placed in front of a lit up 559 Hours wall sized feature, before reaching a long dimly lit hallway imitating the directional pathway found within a cinema. Then, strategically placed and shaped lighting leads people through the long void-like hallway to the entrance of the screening area, and the heart of the cinematic event space is filled with family size beanbags.