Jordyn Tuffery

This project is a brand identity for a fish and shop located in Russell, New Zealand. The branding aims to capture the essence of Kiwiana and the memories and connections we make from living in New Zealand. The use of copywriting, Illustrations, and patterns bring the brand to life, and each collateral contributes to the overall look and feel of the brand. The purpose of this project is to further appreciate New Zealand Identity through our kiwi favourite — a fish and chip shop. This brand has a modern twist, targeting New Zealanders themselves, as most of Kiwiana is targeted at tourists. The flyer touch on stories that rekindle memories and a nostalgic feeling. The overarching aim of this project is to further appreciate New Zealand's identity and what it is to be a Kiwi from Aotearoa.