Charlotte Murphy
Green Spaces
A brand identity promoting urban green spaces to improve wellbeing of city residents
GREEN SPACES is a brand identity that aims to promote, educate and encourage the use of urban green spaces to help Auckland/Tāmaki Makaurau city residents improve their health and well-being. This project is based on the knowledge that connection with nature is a basic human need and an essential part of living a healthy and enjoyable life.
Many studies prove that exposure to natural environments is an important aspect of human well-being and has potential benefits for improving mental and physical health. Concepts such as Biophilia suggest humans have an instinctive connection with nature and practices like Japanese Forest Bathing have been found to reduce stress and improve overall mood. Connections with nature can be experienced in a variety of ways, including gardening, walking in parks, house plants, or watching nature through a window.
The COVID 19 pandemic has resulted in a large number of the population living under restrictions that limit social interaction and spaces people can visit. These restrictions have had significant effects on people’s health and well-being. However increased studies have found those with access to green spaces during lockdowns experience fewer symptoms of stress, depression, and anxiety.
My project uses thoughtful design approaches to create a friendly brand identity communicating information about utilizing urban green spaces for improved wellbeing. The project is aimed at audiences who live, work, and study in central Auckland, where the majority of people don’t have access to personal green spaces due to living in small apartments or working long hours indoors.
