William Harris

Lost in Artificial Light is an animated video short exploring humanity's descent into an increasingly digital world. The project delves into themes such as addiction, control, and loss of identity. As the protagonist gets deeper through the screen, he becomes more digitized and minimalist, a product of the machine. Throughout the video, the idea of contrast is experimented with across most of the elements, portraying an initial human touch which gives way into something far more corporate and artificial.

This project is extremely relevant to today's world. We are currently at the point where technology's the most prevalent it’s ever been, however, it’s also the least prevalent it’ll be as we head into the future. Technology is rapidly advancing into almost every aspect of our lives. COVID 19 has also forced society to adapt to this new digital age.

Lost in Artificial Light aims to stimulate conversation around the issue of technology, discussing its positives, and its negatives. Encouraging the viewer to reflect on their own relationship with it, and how to avoid a similar metaphorical outcome to that of the character within the video.