Shengyi Liu

A campaign about anxiety and perfection.

Modern teens are often plagued by anxiety — research shows that nearly 60% of college students have some degree of appearance anxiety. 'Perfec' is a print campaign focussed on utilising design to help young people, particularly Chinese students, recognise how anxiety stems from a need for perfection. A series of posters and a brochure aim to connect with this audience and offer them guidance and comfort. I hope this campaign will ease anxiety and give people the confidence to regain their confidence and positive attitude towards life.