Oshenika Avisha Wijesinghe
Sinahava Arrack
Sri Lankan Premium Arrack Cocktails
Sinahava Arrack is a premium Sri Lankan cocktail drink containing Arrack (අරක්කු), an ancient spirit that has been a local favourite for centuries. Distilled from the sap of the coconut flower, arrack is best described as a fragrant dark coconut rum and makes a delicious addition to contemporary yet classic cocktails. The series comes in three exclusive Arrack cocktail mixes: Ceylon Coconut Colada (Coconut Water, Pineapple), Tusker (Lemon, Peach Bitters) and Aliya (Ginger Ale, Lime). The word Sinahava (Sin-a-hava) is the Sri Lankan word for "smile". The picture when you are out drinking with friends, at an event or at a casual hangout everyone's smiling when they drink hence the name Sinahava Arrack.
This elegant packaging design is based on Sri Lanka's culture and communicates a strong South Asian aesthetic. The box sleeve takes the form of Sri Lankan patterns surrounding the entire sleeve dripping in gold foil. The sleeve slides out to present the beautiful glass bottle filled with premium Arrack cocktails.
The graphics of each label rely on Sri Lanka's mesmerising culture, depicting a painting from The Sigiriya Cave, The Blue Water Lily (National flower) and a Toddy Tapper. Each label has its own unique feature with text describing the drink, cocktail and the meaning behind the visual illustrations. The entire bottle is filled with colour and foiled in gold, portraying the culture's spirit on the bottle.
The stunning, premium look Sinahava Arrack exhibits, puts consumers in a trance, drawing them to want the product and discover a new flavour, and taste the Sri Lankan spirit.
Design is a powerful tool to utilise in bringing culture to design. This project is intended to bring Sri Lankan culture into branding design. Only a few people are familiar with Sri Lanka or the varied aspects of the culture and this project strived to bring awareness of Sri Lanka's beautiful culture.
By infusing our culture into design, we are able to push ourselves away from the “whitewashed” design industry.
