Alter Collection
ALTER is a natural perfume oil brand inspired by ancient Greek goddesses and the many sides of modern femininity. Combining classical sculpture, botanical imagery and contemporary luxury, the brand reimagines mythology through six goddess-inspired fragrances. Each archetype represents different qualities, encouraging people to explore their identity and embrace the different sides of themselves. Through perfume packaging, a collection box, an editorial publication and campaign posters, ALTER explores fragrance as a personal ritual for self-expression and confidence. Rather than suggesting we need to change ourselves to meet beauty standards, ALTER celebrates individuality, personal choice and the freedom to become whoever we want to be.