Holly Craig

Using communication design to create a brand identity, which is designed to educate young female adults on gut health and encourage healthier eating.

Be Picky is a healthy snack option that advocates for good gut health, by educating and encouraging consumers to make healthier food choices, all while healing their gut. In recent years, studies have shown there to be an evident decline in human gut health, due to the decrease in probiotic-rich foods present in our diets. This leads to poor life quality and a series of other health implications. However, this can be prevented with an increased intake of good bacterias and probiotics, commonly found in fermented foods such as pickles. Using digital illustration, linocut and branding exploration through communication design to create a pickle brand made to benefit your gut health, tailored to appeal to the younger female audience. This project heavily relates to my own experiences regarding gut health, and how a solution like this would greatly improve the quality of life for so many, by motivating others to improve and maintain a healthy gut.