An interactive publication dedicated to support the personal understanding of Feminine Identity.
Bloom is an interactive publication created to help inspire and guide the reader to connect with the Divine Feminine energy.
Growing up in Aotearoa, masculine energy is more dominant, and Bloom is a reminder that it is okay, even encouraged to connect with your feminine side. Bloom includes information to start the journey and with a personal tone, encourages the reader to take the journey off-book, giving verbal prompts, and checklists to spark the process. The structure of the publication allows the user to take notes, sketch and personalise the artefact, which encourages the act of journalism and self expression, within a physical media.
Bloom was created from my personal experiences of disconnection with the Divine energy, and the imbalance that it caused within my life. The goal being to support and guide the reader's journey, to acknowledge the rise of the Divine Feminine within modern society and to respire the lost connection with natures elements.
