Methachai Ngamneramitdee

Bua is an interactive storytelling website designed to help Thai diasporas reconnect with their cultural heritage through family narratives. Using parallax scrolling and immersive sound design, users navigate a Lotus Blossom - inspired family tree, uncovering generational stories that blend tradition, memory, and identity. Each story captures a different aspect of Thai culture, encouraging users to reflect on their own heritage. Supported by a printed journal and promotional video, Bua bridges digital interaction with emotional storytelling, celebrating the preservation of cultural roots in a modern context.