Emma Hewetson

Carved Collective

Bachelor of Design Craft Retail Experience Spatial Narrative Community Craft Story-telling

Combining crafting techniques to create an immersive retail space

Carved Collective is based on the idea of Woodcut Graphic novels or the wordless novel. It is an artistic and narrative medium that emerged during the first half of the 20th century. These are created by carving intricate designs into woodblocks and then printing them onto paper or other materials. This craftsmanship involves precision and attention to detail.

Woodcut novels engage the reader’s senses through their visual appeal and readers experience the story visually by observing the details in the illustrations.

Handcraft is an element from the graphic novels I have used to inspire the different areas of my store. through materiality, I have included wood with various woodwork engraving to create texture and depth to various surfaces.

Carved Collective is based on the idea of Woodcut Graphic novels or the wordless novel. I have created a retail space that includes workshops and a cafe.