Ruby Bird

A Typographic Exploration of Uncertainty in the Creative Process

This project explores the intrinsic and important connection between creating and uncertainty through typography to encourage acceptance and creative growth. The artefact, a process-led publication, will document creative processes behind typographic making, and explore uncertainty in these letterforms and the creative process more broadly. The visual style takes inspiration from visual journals to evoke a sense of quirkiness and to reference the non-linear pathway that creativity and inquiry takes. The key methodology behind the project is reflective practice, encompassing methods like physical making, sketching, and note-taking to reflect the creative process. The project aims to encourage a new understanding of the value of uncertainty, framing it in a positive way and exploring how this can improve the creative process and its outcomes.