Georgia Grace Campbell

For Future Jaffas

Bachelor of Design Analogue Publication Printmaking Storytelling Vernacular Well-being
Some advice before students leave home.
AD24 Award
Adam Tan Award
Excellence in technical print production

Moving to university is often a challenging transition for young people, and Auckland offers a student life distinct from the rest of New Zealand. As the country’s biggest city, Auckland can feel overwhelming for new students, especially with limited guidance. Most advice students receive comes through digital platforms or directly from the universities, leaving little room for unfiltered, personal insights from previous students. This project aimed to fill that gap by offering physical outcomes that contain relatable advice that looked to inform, guide and resonate beyond the university’s official narrative. The dimensions of “For Future Jaffas” resemble a diary or planner—something students use regularly—yet it opens to reveal vibrant chapters that share personal reflections of the tertiary experience in Auckland. Through collage risograph printing, expressive layouts and informal dialogue, the publication captures the imperfections and complexities of this transitional stage. Peer feedback, iteration, prototyping and streams of consciousness were used to help move the project forward. These methods allow for experimentation and growth, parallel to the university journey. This work is meant to ease the anxiety many students feel during this transition phase, offering a tangible alternative to the filtered nature of social media. This publication reassures students that it’s okay if their experience isn’t perfect, and that navigating their first year as a student in Auckland will not be a black-and-white reality.