Lucy Brownlee

A Branding Project Promoting Holistic Period Pain Remedies

Gem is a branding project with a dedicated effort to confront the issue of period pain that affects countless women. This practice-led design project is an example of the strength branding design has to address a common, yet deeply impactful problem. The end outcome of the submitted work depicts a proposal for the new and upcoming food distribution brand, Gem. I've thoughtfully crafted the Mini Snack Packages, Ready-Made Meals, and Starter Kit Bag to empower young women in their battle against period pain. When the Gem Mini Discovery Kit is opened, feelings of surprise and delight wash over the customer. Visuals speak volumes, and bright colours reinforce the lively and friendly nature of the brand, resulting in a welcoming, warm, and empowering customer experience. Everything situated together gives off a feeling of unity and allows for Gem to truly shine.