Abbey Luong

Huong
Designing a typeface which celebrates culture and honours heritage.

Through practice-led research, this project seeks to design a Vietnamese display typeface based on cultural identity and heritage. Huong is a typeface which synthesises cultural identity and traditions, showcased in the form of a printed type specimen and contextualised posters. Through understanding the significance of Vietnamese folk art and their orthography, the outcome was achieved through the process of field research, typeface building, prototyping and book binding. This project aims to celebrate the Vietnamese culture and honour my heritage as it tackles the question: How can I express my cultural identity through a Vietnamese display typeface? The Huong typeface extends an invitation to a wider audience to learn more about Vietnamese culture through the expression of typography.