Chitching Sunny Deng

This project develops a visual identity for Macau that celebrates its cultural heritage while embracing its contemporary growth. It also aims to enhance wayfinding and create a more cohesive visual experience for both locals and visitors.

The design responds to Macau’s fragmented city image and the stereotypes often attached to it. Drawing inspiration from architectural motifs and cultural symbols, the identity translates these references into a system of modernised logos and icons. The outcome includes a comprehensive brand guideline book, supported by promotional materials such as a postage kit and posters.