Site-line, is a bespoke retail experience designed for locally illustrated graphic narratives, proposed for corner of Balm and Nuffield street, Newmarket. The corner facade and retail interior has been redesigned to re-frame customer sight lines and the retail experience as a spatial act of reading. The corner sites visibility towards Newmarket train station and upper Broadway was characterized as a lens and observer to the urban life of Nuffield street. Sight lines from the sites curve extend and cut across the street into the retail space. The design explores how the gesture of browsing can be a form of site reading, the eye scanning and settling into lines of the graphic narrative page has been translated into the design language of the retail experience. Sweeping curves that reference the line of the site along with recessed detailing, orient the eye towards displayed narratives which re frame customer sight lines within a retail realm.
