Chalita Vantayavart

Taste of Tonight: Turn your meal choice into fun.

Bachelor of Design Illustration Packaging Experience Design

The mockup displays the Gashapon machine packaging alongside the capsules. It also shows the packaging that evolved into the Gashapon style.

Taste of Tonight: Turn your meal choice into fun

The project addresses the challenge of meal selection and indecision, a common problem faced by many, creating a playful and interactive user experience. Taste of Tonight is a Gashapon vending machine that dispenses a series of capsules with food choices, encouraging users to make meal decisions in a randomised, unexpected, and surprising way.

The design features custom characters, STARBII and CUCU, a bespoke typeface, playful typography, and vibrant packaging to engage users in a visually appealing and interactive manner. The project demonstrates how communication design can create joyful, immersive experiences that simplify decision-making. By reimagining how we interact with everyday choices, Taste of Tonight turns a mundane activity into a delightful game, emphasising the power of design in everyday life.

This mockup showcases the Gashapon-inspired box design, along with all the inner kit packaging elements. The inner kit packaging includes compartments for the capsules, character cards, and other components, ensuring an organised unboxing experience.

This section presents the character cards for STARBII and CUCU, the mascots of Taste of Tonight. The cards include character illustrations and playful designs that help establish a friendly and engaging brand identity.

The poster mockup highlights the brand’s vibrant and fun aesthetic. It utilizes bold colors and dynamic layouts to draw attention and convey the playful spirit of the Gashapon-inspired concept.