Daniel Wu

Microaggressions have become an overlooked issue, especially towards the Asian community, with many people unaware of the lasting impact that a simple phrase can leave. This project will focus on using typeface design to deliver the awareness messaging through a typography-led physical and digital campaign. Focusing on utilising the origins of Asian discrimination and stereotyping like propaganda as a reference, the typeface will serve as a reminder not to let history repeat itself. While this project will never be a cure to this problem, it will extend the conversation started by other existing projects and campaigns.