Temima Rigg

Chinese Congee Toppings, Reimagined

Zhou Good began with recognising a simple human truth: Food helps us feel close to our culture. For many Chinese, a warm bowl of congee can bring back memories of home, family, and comfort. But for second-generation Chinese Kiwis, those flavours can sometimes feel out of reach. The congee toppings from our childhood are often hard to find, covered in plastic, and rarely in English. Zhou Good was made to change that. By reimagining traditional congee toppings with modern, sustainable design and bringing them into mainstream Kiwi supermarkets, we’re making it easier for Chinese Kiwis to connect with identity, culture and each other.

Through informative packaging, an intricate promotional box and a brand book full of recipes, Zhou Good celebrates and preserves the rich history behind these congee toppings, encouraging all Kiwis to learn and enjoy a small but significant piece of Chinese culture.