Optimum Feeding + Optimum Winding = Optimum Sleep
New parents' unawareness of their child's digestive happenings is a big issue. The majority of the infant's communication and body movements (Crying) relate to their digestive functions. These manifestations are colic, reflux and lactose overload which can be counteracted by using Philippa Murphy's method of burping to alleviate and release ingested air that causes pain to a child. The root issue with unsettled Infants is often Digestive Overload, when there is an imbalance of wind (air) and enzymes in the stomach and esophagus. This happens in three ways,
- Babies swallow too much air
- Parents feed their baby too frequently
- Parents don't burp their child enough.
There is an opportunity to prevent these manifestations by winding the child comprehensively. Bub is an interactive baby suit that helps and educates parents to achieve optimum winding. It is designed to be an essential tool for all parents in the first 12 months of raising their newborn.
Through my research I have learned about the importance of understanding what is happening internally in relation to a baby's digestion. It is one thing to know what your baby may be feeling in the moment, through interpreting their cues. However, it is another thing to understand the biology of a baby's body. For so long, we have believed in the normality of babies crying, feeling distressed, unsettled and looking tired. We believe that it is just "what babies do." But the truth is, we often just don't know what is actually happening, the majority of parents being uneducated or unaware. This westernized thinking has contaminated the proper and natural way we should be raising our newborns. We have labelled these solvable conditions of colic, reflux and dairy overload seen as unsolvable and medicated issues.
For this project, I had stumbled across a book named Baby Cues written by Philippa Murphy who is a health practitioner and forerunner in developing a comprehensive burping method in eliminating colic, reflux and dairy overload. I have had the privilege to meet with Philippa and discuss my perspective and insights from her book, whilst pitching my wild ideas. I quickly found that Philippa's ambition in curing the most silent pandemic in the world was intentional.
And I caught on.
The issue is that parents are unaware of their child's digestive happenings. The majority of their communication and body movements (crying & feeling distressed) relate to their digestive functions. These manifestations can be counteracted by using Philippa's method of burping to alleviate and release ingested air that causes pain to a child. The root issue is Digestive Overload, when there is an imbalance of wind (air) and enzymes in the stomach and esophagus. This happens in three ways,
1. Babies swallow too much air
2. Parents feed their baby too frequently
3. Parents don't burp their child enough.
There is an opportunity to prevent colic, reflux and dairy overload by winding your child comprehensively. Bub is an interactive baby suit that helps and educates parents to achieve optimum winding. It is designed to be an essential tool for all parents in the first 12 months of raising their newborn.
The suit is 100% natural merino crafted by 3D knit techniques. The coloured and braille-like knit piece indicates where the wind travels in the digestive system. It is designed for the parent to feel and recognize where on the child's body to stroke and place pressure, where the pain is felt most. This will encourage intuitive interaction and rich learning for parents. The suit also grows with the child in the first year! It stretches and hugs the skin. Then, you can reuse it with the next! Lastly, the suit is assisted by a poster and booklet that guides the parent to follow and learn an easy step by step process in performing the winding technique.
You can expect to bond with your child harmoniously with Bub!
